CPE Customer Satisfaction Benchmark Summary Report
by Sage Research
Posted: 10/21/2002
Abstract:
Given today’s uncertain economic environment, customer loyalty has become increasingly important as CPE vendors seek to secure and leverage their existing accounts. While some vendors have conducted individual satisfaction and loyalty research programs, until now there have been no industry benchmarks to provide a point of comparison for these companies. To address this need, Sage conducted a customer satisfaction and loyalty survey of CPE decision-makers from its Enterprise Panel. In this report, satisfaction and loyalty benchmarks for CPE categories are delivered, allowing vendors to identify their category’s strengths and weaknesses.
By incorporating benchmark data into loyalty research, vendors will learn what areas are truly important to customers. With this information, vendors can objectively prioritize among competing initiatives and identify opportunities for competitive.
http://www.webtorials.com/main/resource/papers/sage/paper3.htm