Result Summary for Survey:Social Media in the Workplace - 2009

Social Media in the Workplace - 2009

How old are you?
		Response Percent
under 25		1.0%
25 - 34		15.6%
35 - 44		27.8%
45 - 54		34.4%
55 or over		21.2%

What are the approximate annual revenues of your company?
		Response Percent
< $10M		26.9%
>= $10M, but less than $500M		20.4%
>= $500M less than $5B		17.7%
>= $5B		20.7%
Don't know		14.3%

6. Which of the following types of social networks/social media do you use? (Please check all that apply.)
		Response Percent
Facebook		64.8%
MySpace		10.0%
Twitter		45.2%
LinkedIn		82.6%
Blogs (Blogger, LiveJournal, etc.)		41.5%
Google Groups		23.3%
Photo-sharing sites (Flickr, Picasa, etc.)		33.3%
Specialized Corporate Site (including corporate wikis)		40.0%
Wikipedia		66.3%
YouTube		58.1%
Interactive mailing lists (listservs)		23.3%
Instant messaging/chat (AIM, MSN, IRC, etc.)		65.6%
Other (please specify; specifying multiples is okay!)		11.1%

How important is it to be notified of updates to a social media site through the following technologies? (Please indicate one choice per row.)
	Extremely important	Somewhat important	Not very important	Not at all important
Via email	19.2%	49.4%	17.7%	13.7%
Via SMS	5.5%	13.0%	27.3%	54.2%
Via RSS feed	7.7%	21.8%	25.0%	45.6%
Via listservs	2.4%	11.6%	25.3%	60.6%

12. Which of the following match your attitudes towards social media sites? (Please check all that apply.)
		Response Percent
Helpful for business purposes		46.1%
Essential for business purposes		19.6%
Waste of time		8.9%
I only have accounts with them because everyone else seems to		16.2%
Great way to manage business contacts with peers		49.8%
Great way to manage business contacts with customers		21.4%
Great way to manage personal contacts		54.6%
Passing fad		7.7%
Will soon be obsolete		2.2%
Will increasingly become more integral to our business		49.1%
Will increasingly become more integral to our lives		54.2%
Great way to look for a new job		28.8%
Good advertising medium for us		20.3%

In your opinion, which of the following social media sites are most appropriate for business use? Please select no more than 3.
		Response Percent
Facebook		8.4%
MySpace		0.0%
Twitter		16.9%
LinkedIn		68.2%
Blogs (Blogger, LiveJournal, etc.)		26.8%
Google Groups		8.8%
Specialized Corporate Site (including corporate wikis)		46.0%
Wikipedia		25.7%
YouTube		6.9%
Interactive mailing lists (listservs)		14.2%
Instant messaging/chat (AIM, MSN, IRC, etc.)		36.4%
Other (please specify)		3.1%

How important is social media to business?
	Not important	Of little importance	Neutral	Somewhat important	Very important
Currently	7.6%	14.1%	23.7%	45.0%	9.5%
In the future	2.3%	5.7%	13.7%	29.7%	48.7%

To the extent that your organization has a policy, which of the following best represents your organization's attitude/policy toward social media use?
		Response Percent
Use is discouraged		13.4%
Use is encouraged		21.1%
Use is encouraged only for internal communications		9.3%
No well-defined policy exists		45.5%
Don't ask, don't tell		5.3%
Allowed only during breaks		5.3%

What business benefits do you expect from your organization's use of social media? (Please check all that apply.)
		Response Percent
Improved workgroup communications		44.1%
Cost savings		23.1%
Improved rapport with individual customers		34.8%
Connecting with peers/colleagues internal to the organization		51.0%
Connecting with peers/colleagues external to the organization		68.0%
Easier/more efficient recruiting		25.1%
Improved capability to update/inform customers		47.0%
Improved capability to receive feedback/comments		52.2%
Increased mindshare/web presence		53.4%
Improved background checking		15.8%
Advertising medium		36.4%
Collect unsolicited user commentary about my company’s products and services to help improve our customer satisfaction levels.		36.0%

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