| How old are you? | ||
|---|---|---|
| Response Percent | ||
| under 25 |  | 1.0% |
| 25 - 34 | | 15.6% |
| 35 - 44 | | 27.8% |
| 45 - 54 | | 34.4% |
| 55 or over | | 21.2% |
| How old are you? | ||
|---|---|---|
| Response Percent | ||
| under 25 | | 1.0% |
| 25 - 34 | | 15.6% |
| 35 - 44 | | 27.8% |
| 45 - 54 | | 34.4% |
| 55 or over | | 21.2% |
| What are the approximate annual revenues of your company? | ||
|---|---|---|
| Response Percent | ||
| < $10M | | 26.9% |
| >= $10M, but less than $500M | | 20.4% |
| >= $500M less than $5B | | 17.7% |
| >= $5B | | 20.7% |
| Don't know | | 14.3% |
| 6. Which of the following types of social networks/social media do you use? (Please check all that apply.) | ||
|---|---|---|
| Response Percent | ||
| 64.8% | |
| MySpace | | 10.0% |
| 45.2% | |
| 82.6% | |
| Blogs (Blogger, LiveJournal, etc.) | | 41.5% |
| Google Groups | | 23.3% |
| Photo-sharing sites (Flickr, Picasa, etc.) | | 33.3% |
| Specialized Corporate Site (including corporate wikis) | | 40.0% |
| Wikipedia | | 66.3% |
| YouTube | | 58.1% |
| Interactive mailing lists (listservs) | | 23.3% |
| Instant messaging/chat (AIM, MSN, IRC, etc.) | | 65.6% |
| Other (please specify; specifying multiples is okay!) | | 11.1% |
| How important is it to be notified of updates to a social media site through the following technologies? (Please indicate one choice per row.) | ||||
|---|---|---|---|---|
| Extremely important | Somewhat important | Not very important | Not at all important | |
| Via email | 19.2% | 49.4% | 17.7% | 13.7% |
| Via SMS | 5.5% | 13.0% | 27.3% | 54.2% |
| Via RSS feed | 7.7% | 21.8% | 25.0% | 45.6% |
| Via listservs | 2.4% | 11.6% | 25.3% | 60.6% |
| 12. Which of the following match your attitudes towards social media sites? (Please check all that apply.) | ||
|---|---|---|
| Response Percent | ||
| Helpful for business purposes | | 46.1% |
| Essential for business purposes | | 19.6% |
| Waste of time | | 8.9% |
| I only have accounts with them because everyone else seems to | | 16.2% |
| Great way to manage business contacts with peers | | 49.8% |
| Great way to manage business contacts with customers | | 21.4% |
| Great way to manage personal contacts | | 54.6% |
| Passing fad | | 7.7% |
| Will soon be obsolete | | 2.2% |
| Will increasingly become more integral to our business | | 49.1% |
| Will increasingly become more integral to our lives | | 54.2% |
| Great way to look for a new job | | 28.8% |
| Good advertising medium for us | | 20.3% |
| In your opinion, which of the following social media sites are most appropriate for business use? Please select no more than 3. | ||
|---|---|---|
| Response Percent | ||
| 8.4% | |
| MySpace | 0.0% | |
| 16.9% | |
| 68.2% | |
| Blogs (Blogger, LiveJournal, etc.) | | 26.8% |
| Google Groups | | 8.8% |
| Specialized Corporate Site (including corporate wikis) | | 46.0% |
| Wikipedia | | 25.7% |
| YouTube | | 6.9% |
| Interactive mailing lists (listservs) | | 14.2% |
| Instant messaging/chat (AIM, MSN, IRC, etc.) | | 36.4% |
| Other (please specify) | | 3.1% |
| How important is social media to business? | |||||
|---|---|---|---|---|---|
| Not important | Of little importance | Neutral | Somewhat important | Very important | |
| Currently | 7.6% | 14.1% | 23.7% | 45.0% | 9.5% |
| In the future | 2.3% | 5.7% | 13.7% | 29.7% | 48.7% |
| To the extent that your organization has a policy, which of the following best represents your organization's attitude/policy toward social media use? | ||
|---|---|---|
| Response Percent | ||
| Use is discouraged | | 13.4% |
| Use is encouraged | | 21.1% |
| Use is encouraged only for internal communications | | 9.3% |
| No well-defined policy exists | | 45.5% |
| Don't ask, don't tell | | 5.3% |
| Allowed only during breaks | | 5.3% |
| What business benefits do you expect from your organization's use of social media? (Please check all that apply.) | ||
|---|---|---|
| Response Percent | ||
| Improved workgroup communications | |
44.1% |
| Cost savings | |
23.1% |
| Improved rapport with individual customers | |
34.8% |
| Connecting with peers/colleagues internal to the organization | |
51.0% |
| Connecting with peers/colleagues external to the organization | |
68.0% |
| Easier/more efficient recruiting | |
25.1% |
| Improved capability to update/inform customers | |
47.0% |
| Improved capability to receive feedback/comments | |
52.2% |
| Increased mindshare/web presence | |
53.4% |
| Improved background checking | |
15.8% |
| Advertising medium | |
36.4% |
| Collect unsolicited user commentary about my company’s products and services to help improve our customer satisfaction levels. | |
36.0% |