Optimizing Video Transport in Your
IP Triple Play Network
by Cisco Systems
Published 2006; Posted May 2006
Service providers that compete for market share in next-generation consumer entertainment and communications services must move beyond bundling and offer personalized media and interactive IPTV services that blend entertainment, communications, and the Internet. With the deployment of these new IPTV services, existing network infrastructures will be pushed to their limits. To accommodate the needs of IPTV services, networks must be able to scale to millions of customers, maximize bandwidth resources, and provide quality of service (QoS) and security on an end-to-end basis. For these and other reasons, network intelligence is critical when deploying video over broadband. That is why many of the world's most successful triple play service providers - including Comcast, Fastweb, Hong Kong Broadband, Neuf Telecom, and Surewest - have built their next-generation networks (NGNs) with IP NGN solutions from Cisco Systems®. Today, over 10 million subscribers around the world receive innovative video services over intelligent Cisco® IP NGNs.
This paper examines the requirements for optimized video transport in an IP triple play network and shows how Cisco's IP Next Generation Network (IP NGN) Architecture addresses the video challenges of today and tomorrow.
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