Retailers Embrace Intelligent Networking
By Cisco Systems
Published May 2007; Posted May 2007


The retail industry has long been receptive to new technology advancements, from bar code scanning in the 1990s to wireless inventory checking and self-service checkout in recent years. Now, technologies such as IP communications combined with mobility and radio frequency identification (RFID) applications are enabling retailers to greatly improve the customer experience - while also driving significant improvements in employee productivity and security.


In this paper we’ll look at how retailers are deploying these new technologies using the secure, open, and scalable Cisco® Intelligent Retail Network, which is built for the needs of retail upon the Cisco Service-Oriented Network Architecture (SONA) framework. Cisco SONA is an architectural approach that connects network services to applications to enable business solutions. By embedding capabilities within the network itself, SONA helps create "empowered stores" that deliver innovative products and services to fuel customer loyalty, drive growth, and increase profitability.


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