August 19, 2010

Bringing Unified Communications to Life with Seamless Video Interoperability

  • A Revealing Look at why Integrating Video with Unified Communications is a Winning Long-Term Strategy
  • E. Brent Kelly, Wainhouse Research
  • Sponsored by Avaya
Video in the enterprise is growing by leaps and bounds. We estimate that over 50,000 additional video endpoints are added within enterprises every quarter. These endpoints run the gamete from high end telepresence suites to high definition group conferencing units to video kiosks. And, this does not count the desktop and mobile video that is also beginning to emerge on laptops, smartphones and consumer devices used by business professionals.

So how do organizations deal with this massive influx of new video capabilities? In spite of the fact that most enterprises still deploy video as a standalone capability, recent market research indicates that enterprises are increasingly recognizing the need to integrate video in with the rest of the enterprise communications fabric; that is, to create an integrated, unified communications infrastructure that includes all of the communications capabilities people need while providing them in an easy to use and consistent way. To obtain the greatest benefit from these individual components, enterprises are moving toward unified communications environments in which phones can call video units, IM sessions can escalate to web collaboration and audio/video sessions, and in which users can seamlessly and effortlessly utilize any communications mechanism available to them.

In this white paper we discuss the video solutions available today and provide a snapshot of the current video market. We discuss how video can be integrated with the unified communications environment, why this is a good idea, and the benefits that organizations will get by creating a unified communications strategy that includes video. We provide the ROI and customer evidence to illustrate that video-enabled unified communications is useful to real businesses. We close with compelling use case examples in which video is integrated with telephony as part of an overall collaboration and UC framework.

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1 Comment

While various forms of video conferencing have been around decades, we are on the brink of video conferencing becoming a staple of the corporate communications diet. Fueled by the convergence of HD-quality availability, plummeting bandwidth prices, pressure to reduce travel expenses, and acceptance of virtual experiences by a new generation workforce, it seems that this capability will FINALLY be ready for prime time.

One of the key components to the increased acceptance of video conferencing, however, is full integration with Unified Communications (UC) architectures. Indeed, it need to be as east to hold a video conference as it is to make a phone call or to send an email.

Brent does a great job of examining this issue in this paper. The first part of the paper is entirely generic, building the case and explaining the critical nature of integrating video conferencing and UC. In the latter portion, he examines some of the capabilities offered by Avaya. This serves as an excellent benchmark regardless of your exact choice of supplier(s).

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