December 17, 2010

Video Collaboration: Lights, Camera, User Adoption?

  • Peter Finney, Senior Consultant, Strategic Communications Consulting Practice
  • Avaya
Businesses have been interested in video communication for decades as a means to reduce travel expenses, increase efficiency, and spur collaboration and innovation. More recently, the imperative for organizations to become more "green" enterprises has increased video's allure. Still, video deployment has been slow, impeded by cost considerations, technology limitations and lack of a compelling business case for adoption.

Today, those barriers are dissolving. The price points for video technology are dropping rapidly. CIOs are increasingly engaged in driving the business forward with process and technology innovations. Slimly staffed businesses are anxious to improve productivity. The drumbeat for enterprises to reduce their carbon footprints grows louder. And then there is this fact: 55 percent of communication is visual. With voice-only calls, people are denied the important messages and inferences drawn from body language, eye contact and perhaps even a smile.

True video collaboration may, in fact, finally be here. However, for any organization, successful deployment and an effective ROI will ultimately depend on employees' ability and willingness to use it. In this point of view, Peter Finney, a member of the Avaya Strategic Communications Consulting Practice, discusses how businesses can improve the prospects for wide, even enthusiastic, user adoption of video collaboration tools.

1 Comment

While video conferencing has been available in some form for years, and now it is easier, less expensive, and better quality than ever, the question remains: How do companies encourage their employees to us the available technology?

This paper does a great job of looking at the barriers to user adoption of video as a part of a collaboration suite. I particularly recommend the section on "What are some leading practices that can help companies promote and increase user adoption of new video collaboration applications?"

A most useful and practical paper.

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