September 29, 2011

Improving Productivity in the Connected Enterprise Through Collaboration

  • Social Business Framework: Using People as a Platform to Enable Transformation
  • IDC on behalf of Avaya

In the market for collaborative applications, a large convergence is beginning to take hold, and the consumerization of IT is central to this movement. The technologies that people use as consumers are impacting the way employees, customers, and partners want to interact and collaborate at work. People want to take the same technology experiences that are available at home and plug them into their daily work lives. This movement is setting worker expectations as both employees and corporate consumers. Workers need to have the choice and flexibility to consume the applications they want, where they want, and on their preferred device. Particularly, IDC believes that the industry is on a trend to combine key technologies, such as email, instant messaging (IM), team workspaces, video, voice, Web conferencing, and social features into a single "superset" environment for users.

Fueling this convergence are three key industry dynamics: the notion that everything is "now" and communications are happening in real time, the concept of being your own workplace due to the sophistication and proliferation of mobile devices, and the movement toward becoming a social business. The evolution of the collaborative applications landscape has emerged to serve the demands of today's dynamic business landscape -- and it has certainly become a demanding landscape.

 This Technology Spotlight discusses collaborative applications and explores the role that Avaya plays in this increasingly important market.

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1 Comment

This IDC Spotlight on enterprise collaboration, sponsored by Avaya, educates us about the new business models being created by today’s hyper-connected work environments. In such settings, the paper asserts, individuals (not places) become the hub and heart of the business – a trend driving the need for new workforce attributes, which IDC describes.
The researcher provides industry definitions and explanations of the many and varied collaboration applications and components available. We also get walked through the challenges associated with providing a rewarding experience for customers while consolidating technology investments and collaborating across different devices, applications and communication methods.
One section of the paper is set aside to focus on sponsor Avaya’s own collaboration solutions.

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