September 19, 2012

Video Collaboration Challenges And Opportunities

  • Forrester Consulting on behalf of Avaya

Video is a no-brainer to today's generation entering the workforce. The "YouTube" generation expects to be able to use video to express themselves and communicate. This desire brings video solutions into the workplace, as resourceful employees strive to be more effective in their role using the latest tools and technologies. As these resourceful employees prove the value of video in accelerating and improving communication -- and thus collaboration and innovation -- their peers and managers take notice and look to adopt similar solutions. One government agency describes desktop video today as part of the fabric of their organization -- but it was initially introduced as a "rogue application" by employees looking to improve communication and coordination between departments less than five years ago.

As more groups adopt more video solutions -- ranging from streaming corporate content, to desktop point-to-point live video, to high-definition multi-point videoconferencing -- additional loads are introduced on the organization's network. Increasing video traffic requires additional network bandwidth capacity, and real-time video adds the additional complexity of managing quality of service beyond existing and prevailing network architecture capabilities. IT operations and planning professionals are faced with disjointed video adoption, which requires them to cobble together network infrastructures to meet poorly understood demand profiles, engineer interoperability interfaces, and define network architecture requirements. Implementation costs and unrealized benefits are frequently cited as the top concerns and reasons that videoconferencing is not considered a high priority.

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