August 4, 2013
WebRTC's click-to-conference ability has enormous implications - positive and negative - for the videoconferencing vendors and integrators. For example, WebRTC is a way for enterprises to extend videoconferencing to more employees by leveraging the desktop PCs, laptops and mobile devices that they already own instead of shelling out several hundred dollars apiece for dedicated endpoints. But according to the author, WebRTC today is like LeBron James in 2004: Saddled with unrealistic expectations about becoming the next big thing overnight. Is it just a flash in the pan?
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What everyone has to remember is that video communications is just another form of communications that will also be used by consumer/customers, and BYOD rules will apply to customer services.