May 27, 2014

What Happens if the Retailer's Network Doesn't Engage?

Today's shoppers get guest WiFi, personalized prices and product selections, "order online/pick up in-store" capabilities, interactive videos, self-service kiosks, in-aisle scanners for price checks, in-store messaging and more.  This paper gives quantitative proof of the business costs if the retailer's network doesn't perform as advertised-- also providing a way to address the issues. 

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