Do Managed Services Make Sense?
Twenty years ago, the essentially the only "services" that were offered by the telcos were transport services. At least in the US, the ability of the telcos to offer services beyond basic transport were severely limited in the immediate post-divestiture era.
However, over the course of the past twenty years, at least two major shifts have occurred. The service providers are now allowed to offer enhanced "managed services," and the extent to which these services offer reasonable value to customers has increased exponentially.
However, by most metrics, these enhanced services have failed to be adopted to any significant extent.
So the question is "why"? Is it a case of companies not trusting the service providers - maybe with good reason? Is there too much BYOB (Be Your Own Bell) attitude in the user community? Is the pricing wrong? Are the service providers ineffective at selling these services?
What is the key missing ingredient in having these services take off?