Why Your Cell Phone Stinks
By Michael Finneran
Published September 2007; Posted April 2008
The phenomenal growth of cellular has
been spawned in large part by a Faustian bargain the carriers have struck with
their customers: the carriers underwrite the cost of your handset to hook you in
for a long-term contract. Some carriers are now questioning the wisdom of that
plan. Sprintís Gary Forsee has indicated that the business model for their new
WiMAX service will not be built on subsidized devices, so possibly this idea
will disappear from the wireless market.
About the author:
Michael Finneran is president of dBrn Associates, Inc., an independent consulting firm in Hewlett Neck, NY, specializing in the design and installation of domestic and international networks.
This article is reproduced by special arrangement with our partner, Business Communications Review.
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