Three Steps for Creating A Mobility Strategy

By AT&T
Posted September 2009

 

Abstract:

 

In countless ways, mobility is boosting business productivity, speed and responsiveness. Tools like notebook computers, PDAs, cell phones, Wi-Fi networks and virtual private networks (VPNs) have turned business on the move into business as usual. But many organizations have implemented mobility in a tactical and piecemeal manner, not realizing the gains possible from adopting a true strategic approach to mobility.

 

Mobile devices and networks have multiplied simply because they are such effective productivity tools. Today, traveling executives remain in touch with key colleagues and track email in real-time. Sales people upload customer requirements and download proposals right in the customerís office. The benefits driving mobility are convincing:

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Mobility enhances customer service and responsiveness.

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Mobility accelerates speed and productivity and fosters better decisions.

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Mobility is reshaping business models.

 

Many business leaders have seized on mobile communications when a specific need has arisen, but most have done so without an overarching plan. When a mobility idea made sense they went for it, without necessarily considering how it fit into overall business needs or comprehensive technology solutions.

 

When the sales force needed cell phones, they got cell phones. When they asked for BlackBerrys, they got those too. Expense and deployment were departmental concerns. Laptops with network access clients and softphone software? They were probably delivered by the corporate IT group. But no one climbed above the treetops to view the forest as a whole.

 

Today mobility is no longer a novel idea, and not just a tactical move. Itís a fundamental requirement for virtually every business. With fixed-mobile convergence on the horizon, now is the time to plan in a comprehensive way to ensure mobility delivers maximum value as a strategic tool for the enterprise. It is time to create a strategy for mobility.

 

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