The Problem With Email
Is There a Link Between Less Spam and Superior Business Performance?
By Peter Brockmann, Brockmann & Company
Published May 2007, Posted June 2007
Email is universally recognized as
being very important to job performance, corporate success and by extension to
the global economy. Three quarters of respondents were able to associate a
non-zero economic value with the most important email that they had ever
received. The average most valuable email is nearly $12 million. Yet, more than
a third had reported their organization had lost business as a result of an
email that they or their customer had never received.
No doubt that spam is a problem. But so are many of the spam ‘cures’. They create false positives, unreasonably quarantine, mutilate or destroy good email, cause unnecessary delays in delivery, force unnecessary retransmissions and otherwise interfere in the business process. Worse, they don't work: they still allow an average of 11.2 spam to reach the user, every day.
The Spam Index provides a simple mechanism for users and managers to determine how their organizations’ anti-spam performance lines up relative to industry peers and competitors. It also determines how a change in the system affects or doesn't affect the user experience.
To draw the link between the Spam Index and business performance, Brockmann & Company has shown that the Top Performers have business performance attributes greatly in excess of those of the Poor Performers.
Isn't it time for a change?
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