IP Transformation and Stakeholder Engagement

Managing Stakeholders During Complex Change Programs

By Alcatel-Lucent
Posted August 2009




The majority of IP Transformation programs are funded and managed from within the technical network division, focusing primarily upon the technical design, deployment, and migration of millions of customers across vast network geographies. While this creates a very complex technical program to manage, it is ultimately the external customers (consumers, wholesale and enterprise customers) who will determine if the real business benefits of the program are realized. Additionally, other third parties (regulators, special services and manufacturers) will have a huge influence in determining the successful outcome of the program. It is ironic then, that many programs of change are focusing purely on technical delivery and ignore the very stakeholders that underpin the business drivers.


The purpose of this white paper is to identify the stakeholder communities, identify the management issues that they raise in complex programs of change, and discuss approaches to managing these groups during the transformation lifecycle.



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