July 24, 2012

Securing Web 2.0 and Social Networking for Enterprise IT

Social networking has become a way to do serious business. Promoting products and services via social networks brings a company before an audience of hundreds of millions of engaged users, and encourages them to do the job of selling for you, via "fan" pages and viral campaigns.

The downside is that granting employees unlimited access to social networks can unleash a host of problems, ranging from corporate security breaches to compliance violations. Social networking sites are ripe territory for delivering malware and serving as a platform for scams that use social engineering to exploit the inherent trust associated with "friends" on these sites. The massive size of social networking communities increases the likelihood that scammers can deliver successful exploits.

Organizations can reap the benefits of social networking-and maintain productivity and security-by controlling which users can access social networks, as well as how and when they can access them. A comprehensive web security solution, deployed on-premise or in the cloud, can help them provide safe Internet security access for today's distributed workforce. This also allows businesses to apply granular control over web-based applications like Facebook, as well as micro-applications on Facebook such as Zynga's "FarmVille." It also provides the flexibility for companies to enable different levels of access for different groups, based on business need.

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