Verizon Offers Businesses Advanced Collaboration Tips

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Download Meetings Around the World II: Charting the Course of Advanced Collaboration from Webtorials

verizon-business.gifA recent study, "Meetings Around the World II: Charting the Course of Advanced Collaboration" conducted by Frost & Sullivan and sponsored by Verizon and Cisco, provides a wealth of insight into how organizations of all sizes can incorporate advanced collaboration tools into their business processes. 

The study found organizations that deploy the most advanced collaboration technologies see a higher return on their collaboration investment and perform better than their less collaborative peers.


Based on that groundbreaking research, here are 10 steps organizations can take to make the most of their collaborative assets:

  1. Invest in an IP foundation. The launch pad to the world of advanced collaboration rests on a capabilities-rich IP infrastructure. Flexible and expansive IP networks provide a foundation for a successful deployment of unified communications and collaboration (UC&C) tools and should be equipped with on-demand bandwidth and classes of service to accommodate increased traffic loads and support a high-quality end-user experience. The study found IP networks are growing as a foundation for business operations, and collaboration has gone beyond traditional conferencing services to encompass more IP-based applications.

  2. Establish a Benchmark for Collaborative Success. Survey stakeholders to understand their work needs and willingness to embrace change. How is business conducted today and how can UC&C empower employees by streamlining and improving business processes? Determine current and future requirements, and plan accordingly.

  3. Focus on the End Goals. Avoid hype and examine what business problems must be resolved.Then build a UC&C plan based on long-term and short-term goals. Carefully evaluate network, hardware and software options to validate their ability to meet current and future enterprise objectives. Make technology investment decisions that make the most of existing assets.

  4. Combine Ingredients to Create a Complete Experience. UC&C is a strategy - not a specific technology. Effective collaboration is not just about data or video or voice or mobility, it is about how the tools are combined to create a collaborative experience that can reap the maximum benefits.

  5. Create a Culture of Collaboration. Meetings Around the World II found an organization's culture to be a key factor in collaboration capability; even more so than what the first Meetings Around the World study found. Technology is important, but it must be deployed in an organization that is open, with a decentralized decision-making structure. Top executives must be advocates for collaboration tools to promote their use among all employees.

  6. Listen to the Workforce. With current technologies, work has become an anytime, anywhere activity. In the study, 61 percent of respondents say they like to work from anywhere, yet only 47 percent indicated they have a formal telecommuting policy in place and less than a third say they telecommute at least once a week. Evaluate policies to promote efficiencies and productivity within the organization. Morale may even rise in the process.

  7. Big Leaps Often Begin with Baby Steps. Meetings Around the World II showed that organizations of all sizes can increase their return on collaboration investment and that adding progressively more advanced collaboration tools can lead to a correspondingly higher return. Educate users about instant messaging, desktop and mobile voice calls, and audio, Web and video conferencing technologies to achieve value. Consider hosted solutions as they allow an organization to ramp up quickly and scale the operation to changing needs.

  8. Partner with the best. Partner with a solutions provider that can integrate multiple technology platforms for best success. Decide whether to manage UC&C in-house or to choose a managed services provider with the manpower, tools and processes to help provide consistent performance of UC&C applications.

  9. Be Inclusive. Good collaboration goes beyond the organization. The Meetings Around the World II study found teams using UC&C tools can benefit from a "network effect" -- a theory attributed to Robert Metcalfe, the co-inventor of Ethernet, that holds that the more users on a network, the more value is likely realized from it. Extend a culture of collaboration to customers, suppliers and partners to help increase reach and returns on collaboration investment.

  10. Mark Progress Along the Way. Build milestones to measure success. Identify internal benchmarks to determine the impact of UC&C on sales and marketing, finances, the corporate culture and end-user satisfaction, and make improvements as needed.

The Meetings Around the World II study explored how employees in businesses and governments use technology to collaborate and found organizations deploying more advanced Internet protocol (IP) collaboration tools - like Voice over Internet Protocol (VoIP), instant messaging, audio, Web or video conferencing or immersive video for near life-like visual communications - also have a higher return on their collaboration investment.


You also may download the entire report from Webtorials by clicking here.

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The paper referenced here is full of excellent information.  I particularly like the "Return on Collaboration" discussion.

There's no question UC&C is quickly becoming absolutely invaluable, especially as a means to surviving the current economic conditions.  Regardless of the size of your organization, the savings in travel costs are incredible.  Further, the "green" benefits are of increasing importance, whether the primary motivation is from simply reducing power consumption or a social consciousness perspective of reducing your personal carbon footprint.

From a more personal perspective, I've been doing some form of "telecommuting" for more than 25 years.  However, in the last couple of years, using collaborative tools have become a business imperative.

Webtorials News and Reviews itself has been developed essentially entirely via collaborative tools, so the proverbial "proof of the pudding is in the eating."  In fact, I don't think there has been a single time when the members of the development team have been looking at the same physical computer screen.

So far as advanced videoconferencing (aka telepresence) capabilities are concerned, I'm sold.  In fact, about a year ago I was able to participate in a webcast production by driving about an hour to a full-function facility rather than having to spend at least two days flying across the country and back.

Having heard about "videophones" and the like for most of my life - and even seeing the prototypes in the visitors' center at Bell Labs in Summit (NJ) about 35 years ago, this is a technology that is finally reaching the magic combination of maturity, capabilities, and affordability.

The press release notes that "organizations of all sizes can incorporate advanced collaboration tools into their business processes." But technologies like high-definition video (e.g. TelePresence) have tended to be cost prohibitive for the small and even mid-sized businesses. How are you addressing this?

It is true that organizations of all sizes can improve their business performance if they integrate collaborative tools into their business processes -- and video is no exception. The Verizon visual communications strategy provides a variety of scalable options so that video conferencing customers may tailor the services to meet their needs. For the small and medium business, Verizon offers a traditional video conferencing service based on a hosted bridging infrastructure and standards-based video endpoints. This type of service alleviates the need for customers to purchase their own bridging infrastructure while allowing them to select their equipment based on the features and functions they need. Over time, we’ve scaled the service to support enhanced video conferencing features such as high-definition video conferencing, providing our customers with high-quality conferencing at an affordable price point, so even small and mid-sized customers can take advantage this collaborative technology.

The report is titled "Meetings Around the World." Can your dive into this a bit more deeply? What are the economic trade-offs for a multinational corporation versus a corporation with national or regional presence? Also, what type of international coverage support can you provide?

Our Meetings Around the World II study was a Frost & Sullivan study sponsored by Verizon and Cisco and is the first of its kind to develop a model for measuring return on collaboration investment. The Return on Collaboration (ROC) index established a progressive impact of deploying advanced collaboration technology and organizational practices and uncovered that organizations which deploy the most advanced Internet Protocol-based collaboration technologies achieve more than two times the return on their collaboration investment and perform better than their less collaborative peers. There were more than 3,600 respondents from seven vertical industries from 10 countries. The survey included both line-of-business and IT decision-makers and surveyed organizations from large business and government as well as small and medium-sized business and found that the larger the organization deploying advanced collaboration tools, the greater the positive impact on that organization. The pattern across all business critical process areas is the same, yet larger organizations tend to get more value and return than smaller organizations, so the economic trade off between multinational corporations versus national or regional players will likely follow this same hypothesis. While organizations of all sizes can achieve a substantial return on their collaboration deployment, organizations deploying progressively more advanced collaboration tools, experience a correspondingly higher return on their collaboration. Verizon has a Global Reach with 321 Offices in 75 countries spanning six continents, an IP Network which covers 2,700 cities in 159 countries and provides access through the Verizon Wireless Network to more than 290 million people - nearly the entire United States population

Why should an enterprise/corporation use a service provider as a partner for this type of service rather than buying bandwidth from the service provider and deploying the equipment on their own?

Today, the decision on how to deploy collaborative technology is not as simple as it was just a few years ago. While converging applications onto IP simplifies the network issues, new, multiple applications and services add another level of complexity to the decision-making process. These applications and services provide a simpler and intuitive “front-end” service, but can complicate the back office administration and management. There are numerous factors influencing decision criteria and these factors should be considered in light of an organization’s specific needs and requirements. Factors such as considering the importance of delivering secure, high-quality services on a consistent basis is paramount and needs to be balanced against the needs for economic pricing, integration of collaborative technologies from multiple vendors and the drive to achieve global reach. Using a service provider such as Verizon to provide these services provides flexibility, scalability and an economy of scale which is difficult with an in-house solution. Verizon can help design, implement, and manage the network customers need to give secure access to their resources and applications as well as helping leverage existing technology throughout their business and connect everything together with one IP-based infrastructure for all of their voice and data traffic.

What are the major decision points that companies should use in deciding whether to implement a "private" network for collaboration (such as adding a Webex server into the Cisco ISR) as compared to simply using an account from a service such as Webex?

There are numerous decision points that organizations must consider when planning the path on whether to implement a private, managed in-house solution, or using an existing service provider to deliver collaboration solutions. These decision points will include, the organization’s character, size, and scope, the need to connect to others outside their organization, the pace of new developments in technology and the ever changing nature of every enterprise. As a collaboration service provider, Verizon possesses the core competency in providing services that are secure, flexible, and scalable. Businesses need to consider the cost of staff, network, equipment, software, and the 24 x 7 support that needs to be spread over a larger group of users if they are to purchase and manage their own private solution. Verizon provides services that are scalable across our global IP network, providing the platform to deliver a range of unified communications and collaboration (UC&C) capabilities to the extended enterprise. We can offer everything from hardware, to software, to consulting services - to help our customers embark on their journey toward an effective UC&C solution. In addition, our Teleworking solution is an key to UC&C and provides the tools that teleworkers need to perform effectively and simplify the way remote and mobile workers communicate and collaborate.

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