Xangati Broadband Subscriber Intelligence leverages the ability of the Xangati system to be used for 360° data mining capabilities focused on subscriber application activity. The ability to directly access rich subscriber intelligence, through a Simple Object Access Protocol (SOAP) API, is another example of how Xangati continues to deliver enhanced value for its service provider customers. The API allows the service provider to query the system for the specific insights in need to help steer their business in the right direction.

The heightened level of intelligence now possible, alerts service providers to the percentage of bandwidth their subscribers are using; and, what applications they're running to consume that bandwidth. Information such as this provides service providers with the necessary intelligence to validate usage plans, revenue and cost estimates, and ensure the highest return possible from their extensive network investment.

Service providers are making big decisions regarding the direction of their business, often following the lead of the larger incumbents, without the data to back it up. For example, Matt Davis reported in an IDC survey conducted in August 2008 that four-fifths of consumers don't approve of "bandwidth capping." Yet, the approach still being contemplated by many - with huge ramifications that include costs for the necessary infrastructure change and risk of churn from disgruntled users. Data mining the rich information found on a service provider's own network, with the Xangati solution, helps analyze whether usage-caps make sense for their unique subscriber base; and if so, how to most effectively tier that model.

"We recognize the challenges that service providers face in trying to keep up with the dynamic nature of the Internet and the evolving needs of their subscribers," said Alan Robin, CEO of Xangati. "By providing a better way to data mine subscriber application activity, Xangati delivers service provider business leaders with the critical insights they seek to plan their next strategic moves, define new product bundles and drive down costs. By knowing more about their subscribers, our service providers find themselves in the enviable position of being able to outmaneuver their competition."