March 31, 2011

Assessing the Opportunity for Communication-Enabled Business Solutions: Five Key Considerations

  • Integrate Communications with Enterprise Applications to Drive New Business Value
  • Avaya
It used to be that real-time business communication was synonymous with the telephone on your desk -- but that paradigm has changed in two fundamental ways.

Now, real-time communication within the enterprise is multi-modal. Users not only have access to voice but also mobile text messaging, instant messaging, presence, video, document and application sharing across many types of mobile and desktop computing devices. As a result, companies must look at their communications systems in an entirely new way -- a unified whole rather than a set of separate devices, components and applications.

Secondly, communications is no longer just a necessary expenditure to support day-to-day business activities. It has become an integral part of an enterprise's overall strategy and is expected to drive improved productivity and competitiveness. Unified communications (UC) is helping to enable this transition by transforming how individuals and teams collaborate. A new approach is emerging, however, that extrapolates UC capabilities beyond the end user. This trend is called communications-enabled business processes (CEBP) and involves the direct integration of communication systems with business applications or processes to create new value across the enterprise. CEBP transcends personal productivity benefits by removing the human latency factor from business processes. It connects the right people in the right location from within the business applications they use every day in order to accelerate collaboration and decision-making.

CEBP is a game changer. It is about creating a competitive edge by structuring communications around the business process, rather than communications functions remaining isolated and purely user-driven. The result can mean a significant improvement in enterprise efficiency, cost reduction and competitive advantage.

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1 Comment

Today we hear about Unified Communications (UC) everywhere we turn. But the question of how UC can best be implemented and optimized for your business remains to be determined on a case-by-case basis.

This paper does a great job of providing some succinct and pointed guidelines that can be of great help. And even though the latter portion is specific to Avaya, it is most useful regardless of your exact choice of provider(s).

A quick and extremely worthwhile read!

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