- Ovum Consulting on behalf of Avaya
The initial benefit for customers converting to SIP trunks almost exclusively consisted of network savings on trunk expenses. After a review of enterprise customer case studies and recent research, there appear to be many secondary or emerging applications that can be strategically more important than the initial benefit of network savings. As large-enterprise customers start to make the conversion to SIP trunking and redesign their IPT infrastructure, these customers discover increasing opportunities to integrate, centralize, and introduce new features and applications beyond the initial network cost savings. This report will highlight trends and examples of "second-wave" benefits that users contemplating SIP trunking should consider when justifying the business case.
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As we've noted several times over the past couple of months, SIP trunking is finally reaching maturity. And it's for more than simply connecting to the services formerly known as the PSTN.
As well-noted in the intro to the paper, "The initial benefit for customers converting to SIP trunks almost exclusively consisted of network savings on trunk expenses. After a review of enterprise customer case studies and recent research, there appear to be many secondary or emerging applications that can be strategically more important than the initial benefit of network savings. As large-enterprise customers start to make the conversion to SIP trunking and redesign their IPT infrastructure, these customers discover increasing opportunities to integrate, centralize, and introduce new features and applications beyond the initial network cost savings."