February 29, 2012

Best Practices in Mobile Enterprise App Strategy, Development and Deployment

This podcast delves into the initial mobility experiences of Daimler Trucks North America and best practice lessons that came out of it. Mobile industry analyst and editor Joanie Wexler sits down with Daimler's mobile infrastructure architect, James Buschkamp, to discuss a recent mobile app development project that Buschkamp led. Daimler employs 16,000 staff and is the largest heavy-duty truck manufacturer in North America.

The project involved building an custom-truck-assembly application for the Apple iPad and deploying it throughout its Freightliner Trucks dealership network. The app guides dealers, working alongside their customers, through the build-out and selling process of custom-built vocational vehicles. Learn about Daimler's experiences with app stores, its plans to create a formal mobility group and what its mobile device management (MDM) vendor, MobileIron, brings to the table.

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1 Comment

Real challenges. Real companies. Real solutions. That's what I like about this podcast, which entails an interview between Webtorials analyst Joanie Wexler and the mobile infrastructure architect at a leading manufacturer of commercial vehicles.

In particular, this podcast features a real customer who addresses a requirement for designing custom vehicles by building and deploying a specialized mobile application. But the application's development is only a part of the story. The other - and perhaps even more challenging part - is managing the application, and that's where MobileIron's part of the story comes in.

NOTE: the podcast also has a written transcript accompanying it in case you prefer reading to listening or want to search for a particular portion of the conversation.

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